Branding and Design Services

I. Trademark:

A trademark expresses a term, symbol, sign, design, or a combination of both. That aims to identify goods and services so that the merchant or manufacturer places them on the products. He sells or manufactures to distinguish them from others sold. The trademark is the true identity of the products of any A company in the market. That identity plays an essential role for the consumer as it is the link between him and the commodity.
It is one of the most important assets owned by companies because it builds and conveys to consumers an image. That reflects the quality of products or services, which leads to the establishment of a strong relationship between the producer and the consumer.
A brand is one of the most important assets that companies have because it builds and conveys to consumers an image that reflects the quality of products or services. This leads to the establishment of a close relationship between the producer and the consumer.
In the business dictionary definition, a brand is a company’s commitment to ensuring consumers’ trust and loyalty to its products or services. The corporate image summarizes the advantages of the company, its brand, and its products by addressing the emotional and mental aspects of consumers.

II. Brand types:

∙ Personal branding :

As a business owner, awareness and control of your personal brand presence are essential to a successful career.
Personal branding is one of the types of branding, which is the strategic activity of individuals who market themselves, their professions, and what they do as brands in their own right, personal branding is how others see you: how they describe you, it is the set of values and characteristics that show who you are, and guide your decisions In work and in life, your personal brand is what makes you who you are, therefore, it is essential to be proactive in building your personal brand.
The personal brand in itself began to appear as a marketing tool for the corporate brand. Entrepreneurs used their brands as a voice to promote the product or service.
They do take advantage of their personal brand and align it with a product or service. Which made personal branding and design services a very profitable and revenue-generating strategy.
If you are trying to align your personal brand with your online store branding, you will have to put some effort into marketing yourself as a leader. Think of your industry as the person behind your online store brand.

∙ Product branding :

The product plays a special role in the marketing mix. So building a product brand is one of the most important and successful marketing strategies. Product branding is another type of brand. Which is a brand uniquely customized to each type of product produced by a company.
Branding of a particular product is the strategy, allowing each product to give its own identity and specific niche. Thus reducing the risk of repercussions of the failure of one product over another. When brands become strong enough to create emerging brands in other product categories at times far away.

Here are some tips for building a product brand:

1. It would be nice to come up with a unique product that no one else has thought of.
2.  If you have a product that is already on the market, be sure to add a competitive advantage to the product.
3. Develop a brand name for your product, making sure the name matches the image you want to export to your audience.
4. Get to know your potential customers and how your product can meet their needs.
5. Understanding and positioning and branding and design services of competing products.
6. The way you package something will make a huge difference in how the customer perceives your product.
7. Put effort into marketing your product through various marketing tools.
   Over time, the brand can distance itself from the original product, giving it its own value and the ability to independently spread in other markets. Michelin developed its image by creating the inner tube of a bicycle tire, while its image today is associated with car tires.

∙ Service branding :

Branding and design services are also important types of brands, that is, those brands that provide services and benefit from the target audience. Which have become a tool for achieving competitive advantages and benefits for the parent brand. The growth of the service industry has led to increased competition. The performance of the brand has evolved to move from manufacturing products to providing complete solutions and intangible services. Which poses a challenge to business owners, while the consumer can see, preview, and touch the product. In return, he will not be able to see and touch the service. Service brands need to maintain a consistently high level of service delivery.

You are probably offering a tangible product, but developing additional services accompanying the product can help you build a service brand. The added service could be maintained if you sell household electrical appliances.
By providing these add-ons, you teach consumers to associate your brand with a particular user experience and have them come back.

∙ Corporate branding :

This type is the most common type of brand. The corporate brand corresponds to the name of the company that is developed and promoted as a brand. Aramco and FedEx, for example, are trademarks of the companies.
Corporate branding goes beyond the logo, website design, or advertising, to include how the company behaves socially and professionally. Corporate branding often extends to the company’s recruitment efforts and company culture, which ultimately shapes how the public perceives the brand.
A corporate brand can include a range of product or service brands, the use of a corporate brand allows for synergies in communication actions and allows product brands to benefit from the support of the parent brand

∙ Cultural branding

It can be said that a cultural brand, is the association of any brand with cultural and artistic activities.
Creating a cultural brand is an important asset for any company. Because cultural Branding and design services allow you to build a lasting relationship with your target audience to solidify the idea. That the essence of your brand is not a futile attempt to sell a product, but rather a cultural and artistic project. That gives your original brand adds value and allows you to define who you are. Your values and profession, but also the promise you want to make to your audience, and cultural branding can maintain your brand’s vitality over time.
The principles underlying the cultural branding model are different from the principles developed by traditional brands. Building a cultural brand requires a lot of preparation. In fact, few companies have succeeded in building a well-established cultural brand, to the point where some brands have become cultural icons. Brands that reach a distinct cultural niche don’t just offer products; It provides a sense of community.
A cultural brand may also focus on the cultural aspects of a geographic area, and this type is often used in the tourism industry.

∙ Finally…

A brand encompasses the entire world of a company, product, service, event, person, geography, etc… Giving these things their personalities, unique flavor, and value. It is important that you understand all the inherently existing types of brands. That you can encounter in the market today to help you build a strong brand description.
We must not forget that building a successful parent brand will ultimately depend on building consistency between the different types of branding.

III. Branding importance :

The brand is of great importance, including the following:
∙ Helping you stand out from the competition
The distinctive brand allows the company to enter competitively with different international companies.
∙ The brand provides motivation and direction to the employees
A clear branding and design services strategy is based on providing the clarity that employees demand in order to be successful. It tells them how to deal, how to reach the desired profit, and the way to achieve the goals of the institution.
∙ Branding can help build trust

Trust is one of the most important things that organizations can have in a business, and it is not always easy to obtain that trust.

A business it lacks the basic elements of a brand will face more difficulties to get people to trust it, and any business that does not have a brand or that lacks some of its basic elements finds it difficult to get people to trust it.
When looking at an organization in any industry, seeing its brand helps determine its value. A business without a brand or missing key elements can be considered a bad mark by some. Branding and design services help potential customers show if the company is reliable and has consistent credibility.
∙ Helps clarity at work and maintains focus.
A clear brand strategy helps a person stay focused on the corporate mission and vision, and it can help keep strategic plans tight while helping direct the company’s marketing efforts in order to save money, time, and effort.

∙ Attract clients.

Brands can help organizations attract new customers, people want to invest in the aspects of the brand. That maintains team motivation, and if one manages to motivate employees with unity through the brand. It can end up showing great results everywhere.
Provides protection for the producer and the exclusive use of it, and its use on his products. To indicate that this mark belongs to him in terms of production. The brand represents the fuel of the commercial enterprise. All the advertising efforts to solidify the position of the company in the minds of consumers.
Attracting attention to new merchandise, building loyalty to the product. Ease of tracking orders, and identifying problems on the part of the producing company.
Frustrate the efforts of unfair competition practitioners such as imitators and counterfeiters. Who seek to market inferior products and thus damage the company’s reputation.

IV. Conclusion :

o Trademarks are a means of guarantee for the producer and the consumer at the same time. They prevent the mixing of products bearing a certain mark with similar products bearing another mark. It also works to build confidence in the product’s goods. With the increase in the types of goods and products and the emergence of similar goods, producers tended to use trademarks to introduce their products and seek perfection in manufacturing. To maintain customers and product quality to ensure resilience against competitors.
o It also plays an important role in the marketing and advertising policies that companies follow, whether to promote themselves or their services and products, which contributes in one way or another to the company’s role in influencing its customers and achieving a high competitive advantage through
the use of funds to maintain quality and continuous improvement, which ensures a good reputation and fame.