Facebook ads or Google AdWords: which one is better?

May 24, 2023Articles

Facebook Ads or Google Adwords. Who Else Wants To Be Successful With Both?

Facebook Ads or Google Adwords are two of the most popular advertising platforms on the internet. They work very differently, but both can effectively get your product or service to a large audience.

Facebook ads are simple and can be posted on your page or website.

They search engine ads that allow you to target interested people based on their;

Location in your Business Niche,
Target people who are interested in specific topics,
who has an activity or product that you want to promote?

At the same, Google Adwords is a better option if you have a lot of money to spend.

You can place ads on Google AdWords properties such as;

And other factors.

According to the Google search result, which is the most expensive in 2022? Facebook ads cost an average of $18.68 per action across all industries. Google Ads are more expensive than Facebook. AdWords’ average CPA across all industries is $48.96 search and $75.51 display.

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However, you should know that Google Ads (previously known as AdWords) and Facebook Ads are two of the most important tools for PPC advertising. Both can significantly impact your client’s Business, so many agencies combine both to maximize their reach.

You have limited time and money. Magically Where can you get the best boom for your buck?

Although there are many similarities between the two platforms, some key differences will allow your agency to determine which platform is best for your clients. It can be daunting to start with pay-per-click advertising if your agency needs to become more familiar with it. Both platforms are easy to use but offer advanced targeting options and sophisticated features. It takes a lot of time and energy to master either platform. Perhaps your agency has an expert in PPC advertising, but you have a client who wants to advertise anywhere. Tell them why you choose a Facebook or Google ad. Our best practice will help you understand the differences between Facebook Ads and Google Adwords.

What are Google Ads?

Google Ads is a Google-developed paid advertising platform that allows advertisers to bid to display short advertisements, service offers, product listings, or videos to users.

It can place ads on search engines such as;

Google Search,
non-search websites,
apps and videos.

Google Ads, simply an acronym for Google Ads, allows agencies to pay per impression or click on an ad you have created for clients.

7 Most Spectacular Ways, How Does Google Ads Work?

It’s a lot of work to create a Google Ad.here most essential to break it down.

1. Quality Score and AdRank

When you set up your first Google campaign, pay attention to your Quality Score. Your QS will determine how low your acquisition costs are and the placement of your clients.

2. Localization

Ensure you set up a geographic location where the client’s ad is displayed. Google’s primary goal is to show the most relevant results for searchers, even if it is a paid advertisement.

3. Keywords

These keywords are equally important for paid as for organic advertising. Google matched search queries with ads based on your agency has selected keywords. This step should be completed.

4. Match Types

Google can tell you if you want to match a search question exactly or if your client’s ads should be shown for a slightly related query.

5. Headline and Description

Good ad copy is essential. Matching the searcher’s intent and aligning your copy with their target keywords is essential.

6. Ad Extensions

Extensions for ads are completely free and can be used to provide additional information about the products or services of your client.

7. Google Ads Retargeting

Google Ads allows you to target people who have interacted with your client’s ads but have not converted. That is a great way to advertise to your clients. However, many people need to see the marketing before becoming paying customers.

Meta or Facebook Ads What is it?

Facebook ads are targeted ads that can only be run through Meta’s advertising platform. They are available in Facebook’s feed, Facebook Messenger, and other apps and websites that are part of the meta ecosystem.

You can target very specific audiences with them in many formats, including;

Video,
Single images,
Niches, short Content Videos, and more.

Meta ads campaigns offer much flexibility to agencies, such as how much you wish to spend on your client’s budget.

The total amount spent
Their daily budget
The cost per result

You can also choose how FB bills you. For example, you could be charged by clicks or views. Facebook ads are not to be ignored, as you all know. If you think they can be used to the client’s benefit, make sure you do. Meta is second in digital advertising sales in the US after Google.

Facebook Ads or Google Adwords: What’s The Difference?

Both ads are likely to be seen when you scroll on Meta and search Google. How do they work? Both platforms are paid-per-click (PPC) advertising platforms. You create an ad by bidding on the auction for the space you need.

Also, then be charged a fee (more details later) for each click on an ad you have created for your client. It sounds simple. Here we focus on the differences between paid social and paid search to help you choose which option is best for your client. Google Ads (AdWords): is traditionally a paid search. Paid search is when you pay to have your client’s listing appear on a search engine result (SERP). Paid search: It allows your client to target specific audiences by placing ads based on keywords rather than targeting them. You can and should adjust the settings for paid search campaigns to target users according to location or other factors.

Google Ads is more than just a paid search. You can also advertise on:

Google Search
Youtube advertisements
Display Network with Google
Google Performance Max
Google Maps.

Facebook Ads are paid social media advertising, which is different from paid Google searches.

Due to constant Facebook algorithm updates, we have found it increasingly difficult to reach potential clients organically. Here is where paid social media advertising comes in. You can pay to reach new customers via Facebook Ads instead of organically reaching them.

Facebook doesn’t just have your Facebook feed. Here are some Facebook advertising placements:

FB Feed
Instagram Feed
Facebook Marketplace
FB Video Feeds
Meta Right Column
Audience Network
FB Messenger
Oculus mobile app Feed

We’ve now covered the basics. Let’s get into it: Facebook Ads or Google Adwords.

1. Audience Size of Facebook Ads or Google Adwords

Both FB and Google have a huge reach. Google handles an estimated 5.8 billion search queries daily, while Facebook is home to an estimated 1.73 trillion daily active users.

Mobile advertising revenue on Facebook makes up about 95%+ of advertising revenue.

Advertising on mobile is not something you should avoid.

Most of the client’s target audience will likely be on both platforms. Therefore, you must determine which platform is best for them based on their audience size. Instead, ask these questions:

Are they reaching their target audience on these networks?
Are they search-oriented? Or social?

Google may have 5.8 billion daily searches, but that will only make it useful if people look for their product.

Is your client releasing an innovative product?
Are people aware of the services your client offers?

If the answer is no, then a Facebook advertisement is often a better choice to spread the word.

2: Cost & Return; Facebook Ads or Google Adwords performance

Another important factor is cost. Google Ads’ average CPC is $2.69. However, this can vary wildly from industry to industry. Paid search can be expensive for eCommerce businesses.

However, legal businesses spend an average of $6.75 per click.

Here are some keywords with experiment;

The wide range of keywords on Google Ads can be compared to “insurance”, which has a maximum cost per click of $54.91. Facebook ads are generally less expensive per click than Google Ads. An apparel business might pay $0.45 per click for a Facebook advertisement. Although insurance and finance are the most expensive businesses to advertise on Facebook, the average CPC is only $3.77. While Google Ads are more expensive than Facebook Ads, the average CPC can be higher. However, remember that people who click your client’s ads may be later in the buying cycle. Although Facebook ads are great for creating awareness, Google Ads can be more effective at reaching people at the point of purchase.

Wordstream has calculated the average CPA for each industry to give you a benchmark for your client’s ad performance. Facebook ads cost an average of $18.68 per action across all industries. Google Ads are more expensive than Facebook, yet again. CPA for AdWords in all industries is $48.96 for search and $75.51 for display.

3. Buyer Intent; Facebook Ads or Google Adwords. Which one is Better?

Google Ads are almost always better than FB Ads regarding buyer intention. Think about the type of Business you have.

Do people search for your products and services when they’re ready to buy?

If someone’s air conditioner stops working, they will immediately search for eCommerce Web Design Cost. Such ads would put the Business in front of potential customers right when needed. However, this person will only be able to recall the Web design company they found on FB three months back. Google Ads would win in this situation.

Facebook ads are generally less effective in converting leads quickly.
Meta is a place people go to socialize and relax, not shop.
This platform can still be very useful in building your client’s community.
People will be more likely to purchase if they feel connected on social media.

Facebook might be the right choice for your client if they want to increase brand awareness rather than convert immediately.

4: Targeting Options

You can target (and retarget) specific audiences with both Facebook Ads and Google Adwords. You can target people by;

Their age
Gender
Income levels
on both platforms.

Meta offers more than just targeting options. You can also create audiences based upon a wide range of interests and behaviors thanks to the vast amount of information they gather from their 2.66 billion monthly active users.

Do you want to target parents? Check.
Are you looking for parents with children aged 5-7 years old? Check.
You are looking for vegetarian parents with children aged 5-7 years and a household income of $75k-99k. Check.

You get the idea. FB allows you to be extremely specific about your target audience. FB Ads is a great choice for clients whose target audience is extremely niche. Facebook (Meta) offers an additional tool, a lookalike audience which allows you to advertise to people similar to your existing client’s audience. Advertisers have a lot of options with Facebook’s existing data. They can match their target customers to like-minded users.

5: Ad Formats

What about ad formats? That brings us back to the original question: “What’s the purpose of the client’s campaign?” Meta has more creativity than any other platform, which makes it an even better platform for building brand awareness and customer loyalty. Google Ads allows you to add a block of text that will catch the attention of potential customers. You can add ad extensions to provide additional text, but your format will be limited to search ads.

Facebook uses image-based ads to add visual impact to your client’s message.
Facebook continues to offer a variety of ad formats to avoid “ad tiredness.”
You can use images, videos, carousel ads, and many other ad formats to grab your audience’s attention.

When choosing the right platform for your client, you should consider the visual aspect of Facebook.

What Platform Should You Choose?

Which is better for your client’s company – Facebook Ads or Google Ads?

Consider the campaign goals of your client first.

Do they want to increase sales as fast as possible?

Google Ads might be a better option if they are. Facebook Ads might be a better option if they are looking to increase brand recognition and reach a wider audience.

Next, consider the industry of your client.

Google Ads Campaign Management is used successfully by both;

B2B
B2C businesses.

B2C businesses often have better results with Facebook Ads, especially if they sell less expensive products. Because people are more likely impulsively to buy these items after being exposed to them a few times. There are still opportunities for B2B businesses to use Facebook Ads, especially for remarketing or lookalike audiences. The platform you choose will also depend on the audience of your client.

How can we get better Use Facebook Ads or Google Adwords Together?

Google Ads and Facebook Ads may work together in many ways to increase awareness, engagement, and conversion. It usually takes several touchpoints before a customer is introduced to your brand and makes a purchase. People who see your client’s FB ads might be interested in the offer but also want to learn more about your client and the products or services they offer. That is a great way to use their brand name in search campaigns. Then, match the messaging with their existing Facebook ads. This strategy allows their meta audience to search for exactly what they want on Google. Not only reinforces the overall marketing message but also shows reliability.

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These are just a few examples of how they can be combined seamlessly.

These are just a few examples of how these two huge ad platforms can work together.

Touch Google	Touch Facebook or Meta
Google-branded Search Ad	A Facebook Ad for a Cold Audience
The Google Ads – Non-Branded Paid Per Click Ad	Facebook Remarketing Ad
Google Shopping Ad	Facebook Testimonial Ad
PPC Ad for Google Around Product Keywords	Video Add with Meta to Launch A New Product

Pros and Cons of Facebook ads or Google Adwords?

A great strategy for clients is to use a combination of Facebook ads or Google Adwords.

FB Ads increase brand awareness,
while Google Ads retargeting for conversion.

Take a look at this scenario:

Facebook users see an advertisement that showcases your client’s super absorbent towels. The user clicked the ad, but they still needed to be ready to purchase the towel. They decided to upgrade their bathroom towel when they next reached for it.
They head to Google and type “bathroom towels” into the search box. Then they get a Google retargeted ad with your client’s brand.
In reverse, a user can click on a Google Search Ad, add something to their cart, and then a Facebook Ad reminds him about what he previously expressed interest in (so that he doesn’t get distracted).
It is necessary to pay attention to the benefits of both Facebook Ads and Google Ads. If you don’t have this strategy, you can implement it for clients.

5 Pillar disadvantages of using Google AdWords as an advertising platform.

What are your Google Adwords skills? The tool is well-known. We tested it. You can find many articles on Google AdWords’ capabilities, its utility, and the benefits it offers by simply going online. Well, that’s nice. AdWords is a great concept. We check our keywords and then choose the ones we want to use. Next, we write matching advertising text, set the AdWords budget, and provide payment details.

But it isn’t as simple as you might think.

Your advert will be displayed if it is relevant and matches the keywords used by the searcher in Google. The costs can be controlled: CPC is a cost per click, which means you only pay when your advert gets clicked. Only if it works, does it. However, this online advertising has its problems. We’ll be discussing the 4 most common pitfalls below. That could explain why there are better options than Google Adwords.

It is challenging to achieve the goal with the right spectators.

There are two types of keywords that you can use to search the internet for information and on which you can place bids:

Broad keywords such as events agency
Long Tail keywords such as events agency for corporate events, New York

A broad audience will most likely see your advertisement if you make bets on broad keywords. That is a great way to boost your online visibility. You can take this idea one step further. There is a problem. Depending on the sponsor level, rules often define what type of sponsorship a company can receive. You won’t have to compromise on the facts. It’s not a good idea to advertise to local event agencies in New York if you aren’t. They will only open your page if there is information of interest.

1. You paid for a terrible experience for your visitors.

Two major issues arise when trying to solve this problem.

You can keep your funnel wide (with broad keywords) to attract as many people as possible.
The funnel is narrowed (long tail keywords), but you risk losing potential customers. They may Google differently than you think.

Both options have major disadvantages. You either spend money on people interested in something other than your product or block potential customers from purchasing because their googling habits need to match yours.

2. Reactive action is better than proactive.

You can also set your parameters like:

Weekdays
Time
Country
browser language

Configured advertisements can configure to do much more. However, you still have no control over the people who click on your advertisement. Regardless of what medium you use, you’re never 100% in control.

Google allows you to track your loss with extensive information such as:

Short visit duration
Your visitor’s origin is not the same as yours
Lack of conversion
Minimum number of pages visited

You can only react to the negative numbers rather than plan ahead. Also can modify and improve your ads to match the behavior of your target audience, but you must first.

3. Need to wait for the Result.

You have to wait. AdWords allows you to monitor how many people interact daily with your ads. It takes time before you can draw any reliable conclusions. It’s not worth analyzing your campaign and possibly changing it completely after only 10 clicks. You must be patient and wait for feedback from potential customers and visitors based on their interaction with your advertisement.

200 clicks are the minimum you need for analysis.

It can take up to a few weeks to see the first results. That depends on what keywords you choose, how high your maximum bid per Click is, and the strength of your competitors. It can take up to two weeks. AdWords still cost money during this period. It is impossible to take quick action. You’ll need to wait again.

AdWords may be a better tool for you if you are looking for quick solutions to problems. Another problem could arise when you’re trying to improve your campaign.

4. The required manpower is needed.

It is simple to set up an AdWords Campaign. AdWords can be complicated and should be used with care. Experts can help you organize your campaign and avoid it being a waste of money. Many resources can help you, but only some quick wins will ease or reduce your workload.

In that case, Google AdWords segmentation will not work for you.

Conclusion Facebook ads or Google Adwords: which one is better for Business?

Both are great for businesses, but their different features and applications make them both advantageous for specific purposes. For example, Facebook Ads can be more effective for marketing a company’s brand to a large audience on Meta. At the same time, Google Adwords can reach a wider audience for advertising. There are many reasons to use Google AdWords still to promote your Business.

A successful, representative campaign is not possible without the following:

Time
Special manpower and creativity
Money

Only consider starting a campaign if you have the resources you need.

Your actions can quickly backfire.

Perhaps you should try the following:

Influencer marketing
You can show off your social media skills with a sleek, professional look. With a stunning Instagram profile
A well-crafted content strategy is key to success

To increase your online presence.

Tell Us about your experience with Google AdWords or Meta Ads.

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