Exploring the Benefits of Getting a Premium Domain Name.
Starting a business is an exciting process, and as an entrepreneur, there’s always the desire to see it grow into something successful. However, there are many things to consider when starting your business. And regardless of the niche, some factors are more critical than others.
One factor we’ll be talking about today is premium domain names and how they can aid your business’s growth online. And if your brand must be successful, you must ensure that you have the right domain name.
Premium domains can be tricky to acquire, and some entrepreneurs sometimes overlook them. Still, it’s crucial as a business owner to understand the power of premium domain names, how they can help your business stand out online, and what to look for whether you decide to brainstorm or use a naming agency.
What are Premium Domain Names?
A premium domain name is a unique, high-value domain name owned by an individual or business. It’s termed ‘unique’ and ‘high-value’ because of its benefits to the individual or company that owns it.
Yes, there are many domains online, some that are easily confused, some that are so long that it takes lots of brain power and memory to know and recall them if we do, and some that are so easy to use that visiting a site is child’s play.
Premium domain names can significantly increase your business’s chances of success. They can help you build credibility, make it easier for your target customers to locate you, and generate more web traffic.
Because these domains are short, memorable, and in high demand, they are usually more expensive than regular domain names.
What Exactly Makes it so Special?
They are notable because of their potential to help make your website and business more accessible. They are usually short, catchy, brandable, and memorable, making them instantly recognizable and easy for customers to find.
Furthermore, premium domain names have the potential to boost your business’s credibility, as they give the impression that you’re trustworthy, established, and ready to do business. This is because scammy and unserious companies or sites rarely use premium domain names.
While on the other hand, most famous and established companies use powerful domains, with some paying exorbitant fees just for the premium domain name of their business. Some examples include:
- facebook.com
- tesla.com
- google.com
- social.com
- smallbusiness.com
- webdesigner.com
- digitalmarketing.com
- business.io
- startup.net
Here’s Why It’s Important to Get Your Business a Premium Domain Name
Yes, every high-performing company uses a premium domain. And here are some reasons why your business needs to have one:
- It Resonates With Your Brand Identity: When you choose a premium domain name that accurately reflects your business, it makes it easier for potential customers to understand what your company does. This can help you stand out from the competition and create a memorable brand identity.
- It Makes it Easier for Potential Clients to Find you: A powerful domain name that accurately reflects your business can help you attract more customers because it will be easier for them to find you online.
- It Boosts Your Business’s Credibility: A premium domain name conveys a sense of authority and trust, which is essential for building credibility in the eyes of customers and other businesses.
The Four Critical Tips for Success When Choosing a Premium Domain Name for Your Website
Now that you know the importance of having a premium domain for your business, let’s give you a quick walkthrough on finding one.
- Use Your Business Name or Something Similar: An exact-match premium domain can help you establish brand recognition. Customers will more likely remember your business name and associate it with your domain name.
- Get a ‘.com’ Domain Extension: a good domain extension conveys a sense of trust and legitimacy. If your desired domain name is unavailable in ‘.com,’ you can also consider other popular domain extensions such as ‘.net’ and ‘.org.’
- Ensure Your Domain Name is Brandable: When choosing a domain name, make sure it’s brandable. This means it should be easy to say, spell, promote, and yes, it must have a unique ring to it.
- Keep Your Domain Name Short and Memorable: Your domain name should be short, as long and complicated domain names can be challenging to remember.
Get Your Premium Domain Name
Securing it is vital if you want your business to enjoy solid online success. And now that we’ve discussed what a premium domain name is, why it’s considered premium, and how to find the best one, it’s time you put this information to use and generate a premium domain name that’ll position your business for success.
Grant Polachek is the head of branding at Squadhelp, a 3X Inc. 5000 company that generates distinctive brand names for leading multinational companies and startups. As one of the greatest naming firms in the world, we thoroughly reviewed over a million names to produce a comprehensive list of memorable domain names suitable for worldwide use.